Fashion Direction
What’s coming, edited down to what matters for your business.
BUILT FOR CONFIDENT BUYING
YOUR DIGITAL FASHION OFFICE
Trend forecasting, buying direction, and strategy for retailers and brands.
WHAT'S A FASHION OFFICE?
A fashion office sees the season before it happens, then shapes how it's bought, styled, and sold. It sits between the creative and commercial sides, working with buying, design, marketing, and visual teams, and helps craft the brand's voice on fashion and trends.
HOW WE WORK
01 Research. Runways, trade shows, markets, street style, social, and sales data.
02 Edit. The key trends, colours, and items that fit this customer.
03 Brief. The direction, presented to buying, design, and marketing before the buy.
04 Bring it to life. Styling and production for campaigns, social, windows, and the floor.
BFORE IS YOUR DIGITAL FASHION OFFICE.
A fashion office is usually an in-house team inside a major retailer. BFORE makes it digital: the same work Bronwyn did inside Holt Renfrew and Hudson’s Bay, delivered through reports, decks, and strategy sessions, wherever your team is.
WHAT BFORE DOES
Forecast to floor.
Merchandising
What to buy, how deep, and where the whitespace is.
Strategy
Seasonal stories and positioning that connect product to the customer.
Styling and Production
Bringing the direction to life across campaigns, marketing, and social.
ABOUT BRONWYN
Editorial eye. Buyer's discipline.
Over a decade in fashion. Bronwyn set the seasonal direction for buyers and private label teams as Fashion Director at Hudson’s Bay, then moved into the buying office to build the assortment. Before that, she worked in the fashion office at Holt Renfrew and styled for etalk, The Social, Crave, and red carpets from the Oscars to TIFF.
WAYS TO WORK TOGETHER
Pick the level of support you need.
CORE PARTNERSHIP
Growth
Monthly Subscriptions
For small retailers and growing brands.
TAILORED
Enterprise
Custom quote
For large retailers and established brands.
START HERE
Foundation
Via The Edit
For emerging designers and students.
Private label brand? We can help.
Trend, colour, and key-item direction for your design team, before development starts.
Fashion Forecasted